Which Way Is Up? (1977) – DVD
*½/**** Image B- Sound B–
starring Richard Pryor, Lonette McKee, Margaret Avery, Dolph Sweet
screenplay by Carl Gottlieb and Cecil Brown
directed by Michael Schultz
by Walter Chaw An embarrassing Being There conceit married to blaxploitation and unionization, the Richard Pryor vehicle Which Way Is Up? strikes a lot of notes but without much rhyme or reason. It is offensive without being funny (save a bondage scene that pays off flat but has a hilarious use of sound) and excessive seemingly just for the sake of it. Pryor becomes a predecessor with this picture to Eddie Murphy’s penchant for playing a bunch of loud-mouthed characters in different beards in stupid gross-out bits of celluloid rubbish…without the production values Murphy warrants. Director Michael Schultz’s follow-up to such amusing counter-cultural flicks as Cooley High and Car Wash (recently re-imagined with Snoop Dogg’s The Wash), Which Way Is Up? tracks the exploits of Leroy (Pryor), a fruit-picker who accidentally falls in with a Unionization movement that earns him a job in the city and some fine women. Can a wearying morality thread questioning the corrupting nature of power be far behind?