Sundance ’08: Be Kind Rewind

***/****
starring Jack Black, Mos Def, Danny Glover, Mia Farrow
written and directed by Michel Gondry
by Alex Jackson Michel Gondry has said he always wanted to make a film like Back to the Future (i.e., a quirky, funny, big-budget movie), and I guess this is his version of it. It has science-fiction, toilet humour, a lovable man-child (à la Adam Sandler or Jerry Lewis, here played by Jack Black), slapstick, romance, and a classic storyline involving evil developers with plans to pave over the community hangout unless the heroes can stop them in time. Gondry clearly wants to break the one-hundred-million-dollar mark with Be Kind Rewind–and who knows, he just might do it. Much worse films have made the cut. There’s something wonderful and crazy about Gondry’s utter lack of cynicism. He treats crowd-pleasing blockbuster filmmaking like a genre on which he’ll put his personal stamp. I mean this lovingly, but you might need to be French to be this wacky. Be Kind Rewind is a thrift shop and video store in urban New Jersey that has yet to transition from VHS to DVD. It’s owned and operated by Mr. Fletcher (Danny Glover), who, having learned that his building will be demolished and his business relocated to the projects, takes off to figure out how to save the store, leaving Mike (Mos Def) in charge. After Mike’s best friend Jerry (Black) becomes magnetized and erases every tape on the shelf, the two decide to replace them with their own homemade recreations.









