Heavy Hitters of the New Argentine Cinema: FFC Interviews Juan Jose Campanello and Fabian Bielinsky
April 15, 2002|The film industry in Argentina reached its pinnacle in the 1930s and '40's when five-thousand artisans produced an average of forty-two films annually, each of them honouring popular and political themes primarily interested in social criticism. The prohibitive censorship of the first Peron presidency in 1943, however, precipitated the decline of the Argentine movie industry by forcing native films to turn their backs on the homegrown issues that spoke to the common audience. As Argentine cinema steadily lost viewership, foreign product (mostly from the United States, natch) gained a large foothold in the Argentine market. The problem eventually became so bad that Argentina tried to curb the influx with the Cinema Law of 1957, which, while not doing much to stem the influx of Yankee product, established the Instituto Nacional de Cinematografía to provide education and funding.