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10.
Buy the GIRL NEXT DOOR poster at Moviegoods
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| I'm cheating here: The Girl Next Door doesn't open until 2004, but its one-sheet has been responsible for more whiplash than a student driver since landing in multiplexes last fall. Base but oh-so-savvy marketing; Elisha Cuthbert is the stuff restraining orders are made of. |
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9.
Buy the KILL BILL, VOL. 1 poster at Moviegoods
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| An elegant evocation of the samurai genre (and Uma's sunburst jumpsuit) to some, a blunt, cartoonish warning--an ordinance signposted at the entrance to Tarantinotown, pop. 1 chop-sockyphile--to others. Maybe they're one and the same. |
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8.
Buy the WONDERLAND poster at Moviegoods
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| The Wonderland one-sheet memorably hawks porno cool, which the movie is not. But I'll take good false advertising over Photoshop patchwork or Zardoz-esque disembodied star heads (see Master and Commander for an example of both) any day of the week. |
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7.
Buy the IDENTITY poster at Moviegoods
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| A three-tiered success, Identity's poster works from a distance (handprints are always eye-catching), up close (hey, those fingers are actually people!), and after you've seen the film, when you realize there's an awful lot of clever subtext to the image. |
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6.
Buy the SINGING DETECTIVE poster at Moviegoods
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| Paramount once considered capitalizing on Britney Spears' anti-intellectualist complaint ("Sundance is weird, the movies are weird--you actually have to think about them when you watch them") within their art for The Singing Detective in a direct fashion, but this giant book cover, even if it's patterned after a penny dreadful, proved a more powerful retort in its belligerence: "So?" |
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5.
Buy the S.W.A.T. poster at Moviegoods
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| For a movie so steeped in cliché, S.W.A.T.'s apocalypse-romantic poster somehow bucked every trend. |
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4.
Buy the BIG FISH poster at Moviegoods
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| The phrase "From the Imagination of Director Tim Burton" toplines the one-sheet for Big Fish--and couldn't be any more redundant. |
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3.
Buy the ELEPHANT poster at Moviegoods
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| It would seem impossible to harness the genius of Gus Van Sant's Elephant in a poster, but this strikingly literal image heralds a film mired in the symbolic and the irrational. |
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2.
Buy the PIECES OF APRIL poster at Moviegoods
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| A truly mesmerizing portrait of Katie Holmes married to bold colours and an interesting backdrop quilt of production stills. I'm annoyed they chose not to preserve it for the DVD art, which is bland bordering on hideous. |
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1.
Buy the LOST IN TRANSLATION poster at Moviegoods
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| There are two posters for Lost in Translation, the other one featuring Bill Murray in slippers. While that sardonic image grows old fast, this bizarre unintentional inversion of the one-sheet for Elephant (see above) offers enough visual interest to hypnotize you through a sleepless night. |
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